Project Type
Art Direction
Role
Art Director/Lead Designer
Skills
Motion Design, Marketing After Effects, Illustrator, SFX
Showcasing EBlock’s Innovation at NADA Show
How Can We Effectively Communicate Our Services and Features Through Video?
EBlock is the only online dealer-to-dealer auction product that help dealers connect land and technology to move metal faster, wherever and whenever.
To amplify our presence at the annual NADA Show—a leading trade event in the automotive industry—we created a dynamic product demo video. This year was particularly special as we announced the launch of a new service. The video aimed to attract attention, generate leads, and clearly communicate our product's unique features amidst the bustling trade show environment.
The Process
To ensure the video resonated with our target audience, I began by researching trends in automotive marketing and analyzing competitor strategies. This helped me identify key themes and design directions that would stand out in the fast-paced, visually stimulating environment of a trade show.
Next, I organized the content to highlight the most compelling features of our product. This content formed the basis of a clear and concise storyboard that guided the flow of the video.
Trade show environments are often loud, making audio narration ineffective. To overcome this, I focused on using bold, concise key phrases to communicate EBlock’s standout features. The visuals and text were carefully designed to grab attention, hold interest, and deliver a clear message, even without sound.
The storyboard breakdown of the video.
Sound Effects
To enhance the video’s impact, I chose bold, fast-paced background music that evoked the energy of driving a high-performance car and the excitement of a live auction. Subtle sound effects—such as clicks and swooshes—were incorporated to add depth and bring the animations to life, reinforcing key actions and transitions.
Beyond the Video: Building a Bold Trade Show Presence
In addition to the demo video, we developed a range of supporting materials to amplify EBlock’s presence at the NADA Show. These included:
Large-scale banners and booth designs featuring a new blend of lifestyle imagery and product visuals.
Print collateral such as flyers, brochures, and branded merchandise designed to communicate the launch of our new service.
A fully branded meeting space that served as a central hub for engaging with potential clients.
Virtual mockup of our booth at the NADA Show, showcasing cohesive branding and bold imagery.
A closer look at our meeting room, complete with banners reinforcing our product’s key features.
Examples of printed banners and flyers that tied the entire campaign together.